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SIERRA MYERS

MARKETING, COMMUNICATION
& COMMUNITY ENGAGEMENT

PRINT
MATERIALS

BROCHURES

Through close collaboration with various departments, I create multi-page brochures that effectively represent each program while maintaining a cohesive brand identity. Managing these projects from concept to completion, I oversee everything from layout design in InDesign and Illustrator to ad and photo placement and final production. By balancing both the creative and technical aspects, I ensure each publication is polished and high-quality.

Fall 2024 Brochure Cover (1) Small.jpeg

ABOUT

As a marketing and community engagement professional, I specialize in crafting dynamic projects that foster meaningful connections and drive engagement. My expertise includes managing large-scale graphic design projects, developing strategic marketing plans, and ensuring timely and effective execution.

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I graduated summa cum laude from Bemidji State University (3.95 GPA) with a degree in Marketing Communication and minors in Mass Communication and Psychology. With a blend of creativity and strategic thinking, I am passionate about bringing ideas to life, building connections, and delivering impactful results.

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RESUME

EXPERIENCE

Orono Public Schools 

Marketing and Community Engagement Coordinator | June 2023 - Present​

  • Design three 48 - 56 page brochures per year using Adobe InDesign, managing and executing all aspects of project planning, design, advertising, and distribution.

  • Produce monthly newsletters for 3 - 5 departments using Constant Contact, ensuring consistent and engaging communication

  • Design a wide range of materials, including flyers and social media graphics, to promote programs and events effectively

  • Coordinate multiple events, including an inaugural annual event that exceeded the registration goal by over 100%

  • Collaborate with cross-functional teams to develop tailored marketing plans and unique collateral for each department

  • Maintain and manage web content using Finalsite, ensuring accuracy and up-to-date information for multiple programs

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Armory

Premium Experience Server | March 2023 - Present​​

  • Represent premium experience by maintaining high standards of customer service

  • Manage multiple high-value tabs

  • Serve as a resource of information for clients

  • Build strong relationships with clients and have the ability to anticipate their needs

  • Give constant observation of sections to ensure guests are receiving highly personal service at all times

  • Adapt language and serving style to meet the unique needs of each guest

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Uproer

Content Specialist | December 2022 - February 2023 (Contract)

  • Assisted SEO analysts in keyword research for five client content plans per month

  • Researched top-ranking content and source links to include in client content

  • Created 16 detailed outlines per month for external copywriters to adapt to company blog content

  • Researched SaaS and e-commerce-specific concepts for quality content

  • Wrote seven blog posts per month for SaaS and E-Commerce clients to improve organic rankings

  • Produced two content updates per month on existing client content to increase traffic volume

  • Uploaded client content to webpages using Pack Digital and WordPress​

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Huron-Clinton Metroparks

Marketing Assistant | May 2022 - December 2022

  • Created daily social media content serving thousands of followers

  • Scheduled dozens of social media posts per month using Hootsuite

  • Analyzed social data and used the information to curate content

  • Collaborated with various departments to create engaging content in still and video form

  • Photographed, edited, and archived photos from park events and programming while interacting with patrons

 

Northern StudentMagazine                                                

Writer, Designer | August 2021 - December 2021

  • Brainstormed and pitched unique and essential story concepts

  • Collaborated with experts and interviewed sources for story details

  • Wrote and organized engaging stories in a timely matter

  • Designed story and magazine layouts for digital and printed viewing

 

ClassHook

Marketing Intern | May 2021 - September 2021

  • Designed an ambassador program from the ground up, which includes: perks, criteria for acceptance, messaging, promotional graphics, and more

  • Presented and implemented marketing project ideas

  • Planned, created, and executed social media content for Facebook, Instagram, Twitter, and LinkedIn

  • Collaborated with other staff and interns on large long-term projects

  • Planned, scheduled, and delivered a webinar to tens of educators on Accelerating Learning Using Popular Media

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Private Nanny

Self-Employed | September 2018 - September 2021​

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YMCA Camp Pepin

Assistant Director, Program Director | May 2013 - September 2018​

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Education 

Bemidji State Universtiy | Bemidji, MN

B.S. Marketing Communication - Class of 2021  

Minor | Mass Communication, Psychology

GPA 3.95

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WRITING
SAMPLES

Sierra makes it a point to build lasting relationships with those around her and has an infectious personality sure to fit her well in any role. I highly recommend Sierra be considered and offered this position.

Ben Etzell | Co-worker

Sierra is incredibly respectful and kind. Whoever hires Sierra will have a hard-working employee whose kindness and creativity will not go unnoticed. I highly recommend Sierra as an employee.

Tina Pike | Employer

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